PETER MICHALIDES.ILLUSTRATIVE DEMO · Fictional market research case
SYSTEM 02 / RESEARCH & INTELLIGENCE

From scattered signals to a decision brief.

A simple research workflow that separates sources, hypotheses, and next actions.

Source collection INPUT
SOURCE A / CUSTOMER INTERVIEW

Potential users say the product sounds useful, but pricing and onboarding remain unclear.

SOURCE B / COMPETITOR REVIEW

Alternative services offer short trials with guided setup.

SOURCE C / INTERNAL NOTE

The team wants to understand willingness to pay before committing to a regional launch.

All entries are fictional examples. No real market data is shown.
Evidence map ANALYSIS

Signals to separate

Stated curiosityQualitative signal
Product understandingNeeds validation
Willingness to payNo evidence yet
Customer referralsUnmeasured
Trust barriersInterview theme
HYPOTHESIS, NOT FACT

Guided onboarding could improve comprehension. Test against a control experience.

DECISION RULE

Do not interpret positive interviews as verified conversion demand.

Decision brief OUTPUT

What happens next?

Run a limited discovery experiment before making a bigger commitment.

  1. Clarify the offer and price
  2. Interview additional target users
  3. Test guided onboarding
  4. Measure actual paid activation
  5. Review evidence and decide
Every recommendation points back to the source or an explicitly labeled hypothesis.